What's It Like: To be fitted for a running shoe
Instead of making a decision after going online and reading a few reviews, you'll have a pair of shoes that was made for someone with your gait, arch height and your level of pronation.

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What It's Like to be Fitted for Running Shoes
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Next, based on all the information collected, you'll get a few recommendations of what shoes would work best for you. The fitting process doesn't generally cost extra and will take about 30 minutes from the time you begin to the time to pick out your shoes.
How long will the shoe last?
The average well-made shoe can last between six months to a year. Some experts estimate shoes can last from 300 miles to 500 miles, but sometimes a shoe can last even 1,000 miles. For example, if you're using a supportive insole, you might get more miles out of it. Also, if you're running on the treadmill or grass, your shoe will likely last longer than if you were running on concrete or asphalt.
How much do running shoes cost?
Running shoes can cost anywhere from $40 to $150.
Not all shoes are created equally. You can do your own research and read reviews, but it is generally recommended that a one-on-one consultation is the best way to know which shoes work best for you.
Source: Burke Beck, co-owner of Red Coyote; The American Academy of Podiatric Sports Medicine; the American Podiatric Medical Association.
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