Why decals may drive road rage
Why decals may drive road rage
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By Jessica Jackson
Published: July 5, 2008
A recent study found that bumper stickers and other vehicle personalization could be indicators of an aggressive driver.
The Oklahoma Highway Patrol points to another factor — hot weather. Incidents of road rage and aggressive driving are worse during the summer, Lt. George Brown said. "We do see incidents of road rage going up in the summer, when it gets hot,” Brown said. Whether it's the heat or the bumper sticker, all agree aggressive driving can be dangerous. The study published in the June issue of the Journal of Applied Social Psychology suggests that drivers with bumper stickers, window decals and personalized license plates are more likely to succumb to road rage. Paul Bell, the Colorado State University psychology professor who co-authored the study, said it was based on the theory that there are three types of territory: Primary, secondary and public. When an area is private, the person will go to lengths to protect it and may become aggressive, according to the theory. The more personal a driver makes his or her car, the more likely that driver will feel the need to defend it when someone gets in the way, even though the road is a public area, Bell said. "They take it as an offense against their private territory,” he said. "They get confused about the social norms about defending a primary versus a public territory.” It does not seem to matter which type of personalization is used, Bell said.Another theory
Chuck Mai, spokesman for AAA Oklahoma, said he is skeptical of the study results. "I would doubt if there were any correlation at all,” he said. "It just kind of strikes me as silly.”
Instead, Mai said he thinks people are willing to be more aggressive in their vehicles than in public because vehicles more or less hide the aggressor.
"The problem with the motor vehicle is it offers a certain amount of anonymity,” he said. "Remember, driving is not a contest.”He said one of the reasons he thinks drivers have become more aggressive is because most people are in a hurry while they are driving.
Personal issues also play a part in a person's attitude while on the road, he said.

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