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Why social commerce is set to explode Published: July 4, 2013

Overall usage on social media platforms is exploding, reports Business Insider. Millions and millions of consumers are expressing likes on Facebook, tweeting about products on Twitter, and pinning on Pinterest every single day.

Retailers and brands are therefore increasingly focusing their attention on social commerce.

But, many struggle with the question: how do you convert a "like," a "tweet," or "pin" into a sale?

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