NBC’s coverage of the 2014 Winter Olympics in Sochi, Russia, begins tomorrow with a tape-delayed broadcast of the preliminary rounds of snowboarding, freestyle skiing, and figure skating.
Soon after, complaints will start to show up on social media from a small but very vocal minority of people about NBC’s failure to understand the internet, and its greed in saving these events for primetime, when it can sell the priciest advertising. These people may even revive the now infamous #NBCfail hashtag that went so viral during the 2012 Summer Olympics in London. They will probably get a lot of media attention, according to BuzzFeed.com.
But this complaint makes almost no sense, and we should stop taking the complainers seriously. They don’t actually have a problem with the availability of the Olympics, which they can watch live online; they have a problem with people who still watch television in the incipient digital age.
See this story on www.buzzfeed.com