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Will Ron Burgundy campaign hurt movie sequel? Published: December 4, 2013

Will Ferrell's social media-friendly PR blitz may not apply to every current or future flick, but marketers are hailing the selling of the "Anchorman" sequel as brilliant nonetheless, according to Yahoo Movies.

"This intense social media marketing along with tie-ins with actual media will set the standard for future film marketing," predicts David Johnson of the publicity firm Strategic Vision.

H/T: Yahoo!
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