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Published: June 6, 2008
Will Triple Crown allure pay off for TV?
Networks hope event brings ratings boost
By Mel Bracht
With Belmont Stakes ratings sagging, ABC/ ESPN executives are counting on Big Brown to pull "a triple.” Not win the first Triple Crown since 1978, but triple the ratings.

"We'd love to triple what we've had the last couple of years,” said Len DeLuca , ESPN senior vice president. "It's our third year with the Belmont on ABC . In the last couple of years, we've done in the 3s.”

The last time a horse att...

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