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Woman's salsa proves to be recipe for success

Susan Witt's unique recipe for salsa became the basis for her new company, Unique Foods.
by Jennifer Palmer Published: November 15, 2012
/articleid/3728609/1/pictures/1884530">Photo - Jars of Ace in the Bowl salsas are shown.
Jars of Ace in the Bowl salsas are shown.

Her original formula is mild, but she added a medium and hot version for those who like it spicy.

“It just has a real unique flavor. Anybody who tastes it just immediately likes it,” Witt said.

Six stores began carrying the first run of her product and she plans to make a second batch to fill additional orders later this month.

After the holidays, Witt, who owns a dry cleaner with her husband, wants to expand her business beyond Oklahoma and use the income to supplement their retirement.

Witt says anyone with a dream of starting their own food-based business would benefit from the OSU entrepreneurial workshop, which is held about every two months on the Stillwater campus.

For more information, visit

Jennifer Palmer, Business Writer

by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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