Woman's salsa proves to be recipe for success

Susan Witt's unique recipe for salsa became the basis for her new company, Unique Foods.
by Jennifer Palmer Published: November 15, 2012
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About the company

• Owner: Susan Witt.

• Founded: 2012.

• Main product: Ace in the Bowl salsas.

• Where to buy: The Gourmet Gallery, Kaye's Gift Shop, Oklahoma's Red Dirt Emporium, On A Whim and others.

Unique salsas a winning hand

Twenty years ago, Susan Witt made salsa from her own recipe and brought it to a party. She was bombarded with requests to package, market and sell the salsa — but it just wasn't the right time for her, she said.

Witt continued making batches of salsa over the years, but finally decided 2012 was the year her unique recipe would be the basis for her new company, Unique Foods.

She attended a basic training workshop at Oklahoma State University's Robert M. Kerr Food & Agriculture Products Center in February and with their help, started developing “Ace in the Bowl” salsas.


by Jennifer Palmer
Investigative Reporter
Jennifer Palmer joined The Oklahoman staff in 2008 and, after five years on the business desk, is now digging deeper through investigative work. She's been recognized with awards in public service reporting and personal column writing. Prior to...
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