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Women's Final Four brings Big Easy more big games

Published on NewsOK Modified: April 5, 2013 at 5:52 pm •  Published: April 5, 2013

NEW ORLEANS (AP) — After slicing through downtown traffic in the type of motorcade a head of state might expect, Geno Auriemma stepped out of Connecticut's bus, bowed his head to receive a Mardi Gras-style beaded necklace with a Final Four medallion on it and entered the team hotel to the music of a live brass band.

For UConn's exalted coach, the sights and sounds were happily familiar. Once-battered New Orleans, well on its way to re-establishing itself as one of America's premier host cities for major events, is home to a women's Final Four for a record third time — and Auriemma has been to all three.

"I never get tired of coming down here," said the coach, whose team lost a semifinal game in New Orleans in 1991 and won it all in 2004. "It's nice to come down here and get tough guys on motorcycles (leading the motorcade), and they get us anywhere we want to go in about three minutes. You can just feel the urgency of it. This city treats events a little bit differently than any other place where they play these games."

The Final Four — featuring UConn, California, Louisville and Notre Dame — represents the fourth major college or pro championship hosted by New Orleans in the past 15 months, a time during which city leaders worked to showcase how far New Orleans has come since Hurricane Katrina's devastation in August 2005.

The hotel serving as NCAA headquarters was the same one famously shown in TV shots with its floor-to-ceiling windows blown out and shredded curtains billowing in the breeze.

It reopened months before the BCS national championship football game played in the Superdome between Alabama and LSU in January 2012. Next came the 2012 men's Final Four one year ago. The Super Bowl returned to the Big Easy for the first time since 2002 last February, and NFL Commissioner Roger Goodell left New Orleans making it clear that the league was delighted with the way things went — despite a half-hour blackout caused by faulty power company equipment outside the Superdome grounds.

Doug Thornton, who manages the state-owned dome and arena for SMG, said officials with the power company Entergy told him the faulty equipment has been deactivated, and he added that the arena receives power from a separate set of "feeder" lines anyway.

The blackout "was pretty innocuous overall," said Jay Cicero, chief of the Greater New Orleans Sports Foundation, which organizes bids for high-profile events like Final Fours and Super Bowls.

Cicero said the NCAA and NFL deserve credit for helping drive New Orleans' recovery from Katrina by awarding the city events that combined have brought tens of thousands of visitors and hundreds of millions of dollars in spending. The women's Final Four is expected to bring about 30,000 guests and about $20 million in spending, according to officials with the New Orleans Convention and Visitors Bureau.

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