Published on NewsOK Modified: June 5, 2014 at 8:03 am •  Published: June 5, 2014
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RIO DE JANEIRO (AP) — World Cup visitors, welcome to Brazil, land of soccer, sun and sky-high prices.

Unlike nearby Latin American nations where a tourist's U.S. dollar or European Union euro seemingly stretches forever, Brazil is astoundingly expensive.

If one's budget isn't immediately busted by the flight or the hotel, it will soon be done in by the $10 caipirinha cocktail, the $17 cheeseburger or the $35 pepperoni pizza. And those are the prices city-dwelling Brazilians saw even before the World Cup set off a new standard of sticker shock.

"Prices in Rio are absurd," Maria Anda, a Norwegian artist who has lived in Brazil for a year, said while enjoying the sunset on Ipanema beach. "I still like it. It's worth being here, but it's not paradise."

The dizzying prices are referred to here as the "Custo Brasil," or "Brazil Cost" — the mixture of high taxes and steep import tariffs, combined with bad infrastructure, a dose of inefficiency and a thick shot of bureaucracy.

Demand leading up to a big event like the World Cup naturally raises prices. But, since costs already were high to begin with, tourists should prepare to dig deep into their wallets and not be too miffed to receive goods or services of inferior quality, said Rafael Alcadipani, a business administration professor at the Getulio Vargas Foundation, Brazil's top think tank.

"Anything you buy in Brazil will be more expensive than in the United States or Europe, but the quality is going to be worse," Alcadipani said.

Hotel rates in many of the World Cup host cities more than doubled ahead of the tournament. Massachusetts-based TripAdvisor reports visitors to Rio will face the highest prices, with hotel rates averaging $445 per night. Add in food, a ticket and other expenses, and a solo traveler to Rio should prepare to spend $682 each day.

Next costliest are Fortaleza and Manaus, where average daily expenses are estimated at $602 and $554, respectively. Even the more affordable host cities will set travelers back a good amount: $457 per day in Cuiaba and $477 in Sao Paulo.

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