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Would you spend $23,000 on a shirt in hopes it attracts the ladies?

FROM STAFF REPORTS Modified: January 7, 2013 at 3:57 pm •  Published: January 7, 2013

You have to hand it to Datta Phuge of Pune, India: The man has no shame (or fashion sense).

In hopes to attract more women, Phuge hired more than a dozen goldsmiths to work for a two-week period on a shirt made of solid gold. The end result? It's 22-karat gold, weighs seven pounds and, according to Phuge, is an investment.

And now, to protect himself and his investment, Phuge travels with personal bodyguards in case less savory folk try something sneaky.

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