SAN FRANCISCO — Yahoo is taking the next step in its effort to make some of its most popular services more appealing and accessible to the growing audience connecting to the Internet on smartphones and tablet computers.
The mobile push being orchestrated by CEO Marissa Mayer has hatched Yahoo's first email application for Apple Inc.'s iPad and other tablet computers running on Google Inc.'s Android software.
Yahoo Inc. also has created a new weather app for Apple's iPhone that will provide current temperatures and forecasts on top of slideshows featuring pictures of landmarks and other scenery in the cities chosen by a user.
The company, which is based in Sunnyvale, Calif., released the apps Thursday.
Like many other Internet companies, Yahoo Inc. is pouring more engineering talent and money into developing mobile applications as people spend more time consuming content on smartphones and tablets.
Mayer has made mobile services one of her top priorities since leaving a top job at Google to become Yahoo's chief executive nine months ago. She has already overseen a redesign of Yahoo's email app for smartphones, as well as the app for its Flickr photo service on the iPhone and iPad.
Yahoo's increased emphasis appears to be resonating. After Yahoo announced its first-quarter earnings earlier this week, Mayer told analysts that Yahoo's mobile services now attract about 300 million monthly visitors worldwide, up from 200 million in December.