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Yahoo revamps email in bid to catch up with Gmail

Yahoo is spiffing up and expanding its email service in an attempt to regain some of the ground lost to a Google alternative that lured away millions of users.
By MICHAEL LIEDTKE Modified: December 17, 2012 at 10:11 pm •  Published: December 18, 2012
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/articleid/3738439/1/pictures/1910185">Photo - In this undated image made available by Yahoo the company's recently retooled free email service is shown on mobile devices. Aside from the new look aimed at regaining some of the ground Yahoo lost to Google's popular alternative, Yahoo introduced Tuesday, Dec. 11, 2012, email apps for the iPhone, iPad and mobile devices running on the new Windows 8 operating system. (AP Photo/Yahoo)
In this undated image made available by Yahoo the company's recently retooled free email service is shown on mobile devices. Aside from the new look aimed at regaining some of the ground Yahoo lost to Google's popular alternative, Yahoo introduced Tuesday, Dec. 11, 2012, email apps for the iPhone, iPad and mobile devices running on the new Windows 8 operating system. (AP Photo/Yahoo)

Through October, Gmail had more than 295 million active users to eclipse Microsoft's Hotmail at nearly 284 million users and Yahoo email at 282 million, according to the most recent data from the research firm comScore. At the same time last year, Hotmail led the pack with 335 million users, followed by Yahoo at 303 million and Gmail at more than 245 million.

With more people gravitating to Gmail, Microsoft also recently redesigned Hotmail and rebranded the service as Outlook.com — a reference to the communications channel built into the software maker's widely used Office suite of programs.

In a sign Google isn't taking its lead for granted, the company is the in process of phasing in changes to Gmail that will give it a slightly different look and add more features.

All the retooling underscores the ongoing importance of traditional email. Yahoo says it still processes about 30 billion emails each day and estimates its users collectively check their inboxes about 190 million times per day.


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