The channels will also count content from more niche players: the British offerings include co-productions such as "Guinness World Records: OMG" and "The Jamie Oliver Food Channel". Other British channels range from programs on drum and bass (Mixmag TV) to childcare (Netmums) and makeup tips, fashion, royalty, and more.
McOwen Wilson declined to say how much YouTube was investing in the European expansion. The Associated Press has previously reported that the company paid out $100 million (€77 million) to producers when it launched its U.S. channels in 2011, with advances reaching up to $5 million per channel.
Google hopes that advertising revenue will cover the money in advance it paid the media companies to set up the channels. Any surplus money generated on top of the advance will be split between Google and the producers.