Zillow buying Trulia to build real estate titan

Internet lures people who are browsing for their next homes.
By MAE ANDERSON, AP Technology Writer Published: July 29, 2014
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— Zillow and Trulia, two companies that changed the way people shop for homes, are combining.

Real estate website operator Zillow Inc. is buying its rival in a $3.5 billion deal that will make the biggest player in the online real estate information market.

Zillow will also become king of real estate listings on smartphones and tablets — the fastest growing area for listings. Both Zillow and Trulia were founded nearly a decade ago and have capitalized on Americans’ increasing preference for researching home purchases online.

According to Benchmark estimates, Zillow and Trulia are No. 1 and 2 in the online real estate market.

Associated Press