NEW YORK — Zillow and Trulia, two companies that changed the way people shop for homes, are combining.
Real estate website operator Zillow Inc. is buying its rival in a $3.5 billion deal that will make the biggest player in the online real estate information market.
Zillow will also become king of real estate listings on smartphones and tablets — the fastest growing area for listings. Both Zillow and Trulia were founded nearly a decade ago and have capitalized on Americans’ increasing preference for researching home purchases online.
According to Benchmark estimates, Zillow and Trulia are No. 1 and 2 in the online real estate market.