GUTHRIE – An estimated 35,000 people will attend the Gentlemen of the Road Stopover today and Saturday to see Mumford & Sons, Edward Sharpe and the Magnetic Zeros, Alabama Shakes, Haim, The Vaccines, Those Darlins, Willy Mason and others.
And the money brought into the community could have a transformative effect, reports my excellent colleague George Lang. When Mumford & Sons staged a GOTR Stopover in the Tennessee-Virginia border city of Bristol in 2012, more than $5.1 million in tax revenue was generated locally. Early projections for the economic impact of last weekend’s GOTR Stopover in Troy, Ohio, exceeded $12 million.
“It initially sparked off from the Railroad Revival Tour,” said Christopher “Crash” Richard, vocalist and percussionist with the Magnetic Zeros, which will headline the Friday lineup of Gentlemen of the Road, a two-day festival at the Cottonwood Flats festival grounds in Guthrie. “It carried over into a great relationship between us and Mumford.”
The relationship between Mumford & Sons, which headlines the festival and will close out the event on Saturday night, and the cities hosting stopovers is mutually beneficial. Festivalgoers are encouraged to spend their money locally, and in turn, area businesses partner with the band and event organizers to sell homegrown products during the stopover. Guthrie is one of only five GOTR Stopovers in 2013, the others include Lewes, U.K.; Simcoe, Ontario, Canada; Troy, Ohio; and St. Augustine, Fla.
Richard told George that Mumford & Sons treat the entire experience like a family gathering — bands, towns, businesses and fans included.
“It is a way for them to bring their friends together, bring together the bands they like and appreciate, then go into these small communities and use the opportunity to help out a town in some small way,” Richard told George.
“We love playing with them and it’s really great to see what they do with these festivals,” he said. “It’s always great to be working with gentlemen of such class.”
To read more of George’s great GOTR preview story, click here. For more information on the Guthrie Stopover, go to www.gentlemenoftheroad.com/guthrie.
Here is the official GOTR performance schedule:
Today – Gates open at 4 p.m.
Edward Sharpe And The Magnetic Zeros – 9:30 p.m.
Phosphorescent – 8:10 p.m.
Justin Townes Earle – 7 p.m.
Willy Mason – 6 p.m.
Saturday - Gates open at noon.
Yacht Club DJs – 10:15 p.m.
Mumford & Sons – 8:30 p.m.
Alabama Shakes – 7:10 p.m.
The Vaccines – 5:55 p.m.
HAIM – 4:50 p.m.
Half Moon Run – 3:45 p.m.
Those Darlins – 2:45 p.m.
Bear’s Den – 1:45 p.m.