The metro-area grocery market bid farewell to the final Albertsons banner Friday.
Homeland Stores and Williams Discount Foods have rebranded stores for almost two weeks. The new logos go up on the last few stores today.
Associated Wholesale Grocers, a grocery co-op and distributor, bought 23 Oklahoma Albertsons stores in June, along with the retailer's Fort Worth distribution center. After a confidential bidding process, co-op members Homeland and Williams announced plans to purchase 13 metro-area stores.
The purchase price was not disclosed.
"We changed three last week, and one today and two more Thursday and Friday,” Jeff Williams, co-owner of Williams Discount Foods, said Wednesday. His Tuttle-based grocery chain acquired six Albertsons grocery stores.
"We're keeping the blue lettering,” he said. "The reason is, you don't want to change the pharmacy and the food and the drug (signs) that's already up there. We've done that in a lot of stores we've taken over. We've done red signs, we've done blue signs. It's really just the ease of change.”
It's also cheaper to do so, Williams said.
"These are beautiful stores. All we want to do is make them affordable for people to shop in,” he said.
Besides the pricing structure, not much will change. Williams said.
"The pricing has dropped dramatically,” he said. "All your cosmetics and general merchandise has gone down.”
Customers won't be disappointed at the meat counter, either, he said. He's adding certified angus beef, not previously carried by Albertsons.
Shoppers also may notice that beer is missing from the product mix at the new Williams stores.