The 360 has come full circle. It’s the Founders Tower once again. The former office building turned condo tower — with condos for sale or apartments for rent — has a new management company and a new ownership structure, said John Rupe Jr., president of the Petrous Group, a Tulsa-based real estate firm now managing the property. But it has the old name, "Founders Tower,” after three years of the owners and promoters trying to rebrand the 20-story tower at 5900 Mosteller Drive, north of Northwest Expressway and west of May Avenue, as "The 360,” a play on the view and the revolving 20th floor. "It’s the name you know,” Rupe said of the 45-year-old Founders Tower, which was called United Founders Tower when it was built in 1964. "When you ask anyone in Oklahoma City, ‘What’s Founders Tower?’ ” he said, people will name the building, despite so much money spent to change its name and modernize its image. Now, Rupe said, the aim is to "bring the nostalgia of the name back with the nostalgia of the building.” Bristow-based Kelly Brothers — Peter Kelly and Trevor Kelly — are majority owners. Jim Meyer and Mark Livingston, the most prominent people behind The 360, no longer have any ownership or involvement with the building, Rupe said. The name change, effective Jan. 1, is still being incorporated into marketing materials, said Diane White, vice president of Emerge Interactive Media, the Tulsa firm handling marketing. The recent use and orientation of the building remains: Upscale condos for sale or for rent, with some retail and office space on lower floors. A hotel planned for next door by another owner-developer is still in the works, Rupe said. A restaurant is being sought for the revolving 20th floor. For two years, the owners worked on renovating the building and trying to sell condos. About a year ago, they started offering apartments for rent, as well, and brought in Price Edwards & Co. for management and leasing. "A lifestyle of refined elegance,” is still the marketing pitch, still on the renamed Web site www.founderstower.com, which still has some references to The 360. "Be seduced by the art deco design fused with the classic style of an iconic structure. With incomparable panoramic views from every angle and the state-of-the-art designs, there will simply be no better residential address in Oklahoma,” the site said Thursday.