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OKC's NBA team to disclose nickname, colors, logo

By Mike Baldwin Published: August 28, 2008
The wait is nearly over.

Oklahoma City's NBA team is expected to announce Thunder as its nickname at 5 p.m. Wednesday. The franchise will announce the team name, its mark, the four team colors and logo at a press conference at Leadership Square. Team officials would neither confirm nor deny whether Thunder is the nickname.

Team uniforms, home and road, won't be revealed until late September.

Team merchandise will be available on Wednesday after the announcement.

And don't put any credence into uniform designs that have appeared on the Internet with Thunder logos. All designs have been speculative and have no affiliation with the NBA or Oklahoma City's franchise.

All signs pointed to Thunder being the nickname when the NBA released the 2008-09 schedule earlier this month. For a few hours, if someone linked Oklahoma City on any of the team's 82 games on the NBA's master schedule, all links pointed to www.nba.com/thunder. Later that day, the Thunder URL said the page was inactive.

The NBA filed trademark rights to six nicknames for Oklahoma City's franchise in July, according to the U.S. patent and trademark office. Thunder was one of the names filed. The others were: Barons, Bison, Energy, Marshalls and Wind.

Thunder has been believed to be the nickname for more than a month after KOCO reported the company the NBA uses to file domain names purchased okcthunderbasketball.com on July 10.

Since Thunder is expected to be the nickname, there's been speculation whether Oklahoma City's NBA team would try to purchase domain names from a communications company in California, which has owned thunder.com and thunder.net since 1994.

That won't be necessary.

The NBA owns rights to its Web site, which would allow the league to link the Oklahoma City team's Web site to the page: www.nba.com/thunder without infringing on the domain rights of the California company.

For example, jazz.com is a music Web site that currently features a story on whether hip-hop and jazz can mix, but www.nba.com/jazz takes you to the Utah Jazz's home page.

Thunder.net communications in July extended domain name rights through 2011.

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